design
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What’s in a Number?
Perhaps a word or name… When playwright William Shakespeare asked the question, “What’s in a name?” in Romeo and Juliet, he was referring to the idea that names themselves are a convention to distinguish things or people, but themselves do not have any worth or meaning. “What’s in a name? That which we call a rose…
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Bookish on McGraw-Hill
Client Case Study: McGraw-Hill Education In early September 2015, aka “back-to-school” time of year, our creative director received an out-of-the-blue request from an old publishing colleague requesting urgent assistance with book designs! It was a high-level manager at McGraw-Hill Education, who explained that — due to sudden, calamitous budget-shrinkage related to the ongoing devolution, evolution,…


